Do you know you can hit a jackpot with a travel app? Yes, that’s right. Travel apps are rapidly, but steadily making their presence felt among the app users, across the world. Several market reports suggest that travel and tourism is worth 6.3 trillion dollar industry. And one cannot undermine lion’s share contribution of mobile apps in the success of travel industry.


This is not an assumption. Don’t believe us? Take a look at the following data: • According to a survey, around 6 out of 10 users have downloaded and used travel app. • About 31% of travellers search their next trip using their mobile devices. • As per a report, mobile bookings have grown by 1700% between 2011 and 2015. • Studies reveal that 49.1% tourists use mobile apps for navigation, while 62.1% tourists have used their mobile phones to search nearby restaurants.

The bottom line: Invest in travel apps and leverage your business opportunities! Current generation has become extremely tech-savvy. The traditional ways of planning a trip does not resonate with them. They want easy ways to explore the world. They widely use apps to look for new destinations, make hotel bookings and get discounts on tickets. And travel apps give them that comfort. It addressed their specific requirements. Plus, nowadays, travellers do not want to carry those bulky bags with physical and complicated maps, guidebooks, compass and atlas. It is now replaced by travel apps, which are loaded with multiple functionalities. A tap on the phone and users get all the information right there. Perhaps, that is the reason why travel and tourism is 7th most downloaded app category. So, if you are a travel entrepreneur you can leverage travel apps make a strong presence and reach out to travellers. If you are in travel industry and want to take a step ahead in your career, it is beneficial to leverage technology and invest into a travel app.